Some Home Truths

Maybe I’m just in a bad mood today but I’m kind of getting annoyed by the constant stream of product launches with new “earth shattering, ground breaking methods” guaranteed to have you on clover in 90 days.

Let’s cut to the chase.

Most product launches go over old territory. Clickbank, adwords, adsense, cpa offers.

They all include screen shots, and “video proof “of their successes.

None of them tell you that these guys have probably worked their butts off for years to get the level of success that they claim to have. None of them say how much money they spend on Google Adwords. None of them say how many staff they have working for them.

How many people work for Mike Filsaime for example?

Do you think he sits at home by himself and has these wonderful ideas that he diligently writes the program for, then produces the product, writes the sales copy, prepares the launch material and buys the traffic.

If you do, then it’s time to wake up and smell the coffee.

I have nothing against Mike, he’s a great marketer with some good products, but his business is so upscale that you can’t hope to emulate him unless you’re prepared to upscale like him and to take the risks that he undoubtedly took.

Nothing is easy. It takes work, time, patience and research and frankly none of it is overly sexy (apart from when the cheques come in)

Yes there are good product launches that come along, I have reviewed several over the past 12 months.

Yes there are innovative ideas and techniques that people employ, but simply copying and pasting the published methods of an alleged guru along with the thousand or so others doing exactly the same thing won’t cut the mustard.

And here’s something else that these guru’s do time and again.

They get you in for $47, $77 or $97 and then they say look you’ll earn a little bit doing this but if you want to supercharge your efforts you need access to my inner circle and it costs (normally on a monthly basis)

And here’s what really gets up my nose with these “Adwords champions” at some point they’re going to spill the beans and say they learned everything they know from Perry Marshall.

The same book that I read once every couple of months.
The same book that has taught me more about marketing than any other.
The same Perry Marshall who’s emails I look forward to every week.

These guys know no more than I do about Adwords.

If you want to know about Adwords you go to the best source Perry Marshall.
At the very least you should take his 5 day free course

He is one expert that I trust. Who else is there?

Let’s see.

Affiliate marketing? Rosalind Gardiner

Complete Overview of Traffic generation? Graham Hamer

Starting from Scratch? Site Build It

I could go on, but the point I making is that without exception these people have been around for years. They know what they’re doing. they practice what they preach and they stand by their products.

They don’t regurgitate somebody else’s drivel wrap it in electric fluff and then spruik it through JV partners. They don’t have to.

Because they know what they do works.

OK, I think I’m done. I feel better now