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AD tracking with Traffic Wave

Not only is Traffic Wave a great autoresponder service with a great referral/commission plan, it offers a really simple and effective ad tracking service that I find particularly suited to traffic exchanges and most free advertising resources.
The fact is that you really need to know what sort of reaction your advertising is getting and how slight tweaks to headlines, lead capture pages, splash pages and sales pages can all make significant differences to click through rates, lead capture and ultimately sales.
Realistically you should be tracking  and split testing every element of the sales process and keeping and refining what works best,  while discarding what doesn’t work.
Success with advertising does not happen overnight – there are several elements that you need to refine and craft so that you can maximize profits.
These include

  • the initial advertisement (you should always have two variants)
  • The place of advertisement -if you’re going to spend some money you need to know that there is a live responsive audience viewing the ad
  • Your squeeze page (again at least two variants)
  • Your sales page
  • Your email follow up – open rates and click through rates

This takes a little time to master,but frankly if you’re not tracking your results, you simply cannot know what is working.

You simply must start tracking your advertising
You simply must have an auto response service.
Traffic Wave offers both.
Check out how easy the ad tracker is to use in this video.

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Comments (1)

Rusty L. SheltonFebruary 8th, 2010 at 4:19 am

I agree. The Ad-Tracker is a NICE feature of the TrafficWave product that is overlooked by most people.

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